Outrage has met newspaper headlines that were condescending and racist towards The Director General of the World Trade Organization (WTO), Ngozi Okonjo-Iweala, Three Swiss newspapers—Luzerner Zeitung, Aargauer Zeitung and St. Galler Tagblatt had headlines depicting Okonjo-Iweala as a “66-year-old Nigerian grandmother.”
One of the print and online editions of Luzerner Zeitung newspaper had a headline; “This grandmother will become the new boss of WTO”.
In response to these headlines, 124 ambassadors and heads of international Organisations in Geneva sent a petition to the editors of the newspapers, demanding a retraction of the stories and an acknowledgement of Okonjo-Iweala’s qualifications for the job, her Ivy league education and her experience garnered from the World Bank and elsewhere across the globe.
The petition sent to these editors read:
“The title you found appropriate to choose for your report on the new Director-General of the World Trade Organisation; ‘This grandmother will head the WTO,’ landed you with a wave of outrage in various social media,” the letter from the ambassadors read.
“The latter had the merit of spreading a set of information not contained in your article about Dr. Ngozi Okonjo Iweala, the first woman and first African at the head of the WTO, and the stellar career which had led her from universities like Harvard and the Massachusetts Institute for Technology to the executive floor of the World Bank.
“She served twice as the Minister of Finance of her country Nigeria and once as the Foreign Minister.
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“None of this could be found in your article whose title sounded implicitly demeaning both for Dr. Ngozi Okonjo Iweala and — in the process -the WTO itself.
“As readers of your article we were wondering what kind of information policy might have inspired this kind of presentation: Is a title qualifying a lady in a somewhat derogatory way as “grandmother” really a better eye-catcher than advertising an exceptional female career?
“How many domestic male politicians might feel that an article qualifying them — even though truthfully — as “grandfathers” without, however, mentioning any further qualifications, does justice to their “profile”?
“One might add some more questions, e.g.: do you consider it a useful support to Switzerland’s very committed international headquarters policy to present international personalities in rather pejorative or belittling terms?”
In an apology put out by some of the newspapers, Aargauer Zeitung wrote:
“The headline was inappropriate and unsuitable,” Aargauer Zeitung wrote. “The title sparked angry reactions from readers. We apologise for this editorial mistake.”
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