After two weeks of heavy criticism of her latest release Chief Daddy 2, Mo Abudu, the CEO of Ebony Life Films has responded to the negative feedback from Nigerians.
In a video posted to her verified Instagram page, Abudu said she acknowledges the disappointment expressed by critics and that their “voices are heard.” Mo added that she appreciated constructive criticisms noting that it was a way to ensure Ebony Life Productions continue to “deliver the great quality productions,” that has come to be expected from the production company.
Chief Daddy 2: Going For Broke was released on New Year’s day exclusively on the streaming platform, Netflix. It is a sequel to the original film, Chief Daddy which was released in 2018.
The comedy film follows the lives of the immediate and extended family members of a late chief called Chief Daddy as they scramble for the wealth that the family patriarch has left behind.
Since its inception, movies by Mo Abudu’s Ebony Life Films have been highly anticipated, from Wedding Party to Oloture, a fact she stated in her speech.
Due to an impressive track record (by Nigerian standards) much was expected from Chief Daddy 2, unfortunately, fans were left with great displeasure, criticizing the screenplay and direction.
Those who had watched the movie took to Twitter and other social media platforms to discourage others from watching describing it with words such as “confusing” and “annoying”. Regardless, Chief Daddy 2 peaked at number 4 in the Top 10 Nigeria category on the streaming platform.
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Directed by Niyi Akinmolayan and written by Abudu, Bode Asiyanbi, Hiedi Uys, and Salah Sabiti, the film features a star-studded cast that includes Shaffy Bello, Funke Akindele-Bello, Joke Silva, Kate Henshaw-Nuttal, Rahama Sadau, Mawuli Gavor, Beverly Naya, and musician, Falz.
While Abudu welcomed criticisms, she noted that she would not tolerate trolls who are out to insult and abuse her or members of Ebony Life Studios, warning that such comments would be restricted.
Mo Abudu’s Speech Read;
As the CEO of the EbonyLife Group, I am aware of the mixed reactions to the release of Chief Daddy 2 on the 1st of January on Netflix. While some people enjoyed the film, others did not, and so I would like to take this opportunity to acknowledge our Chief Daddy fans that felt some disappointment with the sequel.
Thank you so much for caring, and for sharing your concerns so passionately.
Over the years, we have been the privileged recipients of your love and support of our productions – from Fifty, The Wedding Party, The Royal Hibiscus Hotel, Your Excellency, The Governor, Castle and Castle, Oloture and of course Chief Daddy 1 amongst others. All these amazing stories are on Netflix for your viewing pleasure. So, when you express your disappointment with us, please know your voices are heard.
We appreciate your constructive feedback. This way, my team and I can continuously improve ourselves so we can deliver the great quality productions you have come to expect from EbonyLife studios.
Please share your feedback respectfully otherwise we will have to restrict entry to you on our pages. We really don’t want anyone to miss out on finding out about the exciting stories we have for you in the pipeline.
Thank you for listening, and rest assured that we have great things in store for you, with some amazing titles coming your way soon.
Once again, wishing you all a very happy new year with an abundance of blessings.
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