For decades, MTV was more than a broadcaster; it was a cultural beacon. It shaped how generations discovered music, trends, fashion, and youth identity.

Iconic moments from MTV Unplugged to debuting breakthrough videos became part of music history.

However, the company has taken a new direction by axing five of its major music channels.
MTV’s music channels have reportedly seen dwindling viewership in recent years – a declining trend that advertising revenue and budgets simply cannot ignore.

Paramount Global is reportedly seeking cost cuts of up to US$500 million across its portfolio. The merger with Skydance Media also exerts financial pressure to consolidate legacy operations.

A source told The UK Sun: “It’s a dark day for the music industry.

“MTV was once an industry powerhouse, but now it is a total shell of its former self.”

The decision reflects a broader truth: audiences no longer wait for music videos on TV

Streaming platforms, social media short clips, and on-demand video services now dominate how we consume music.

On social media platforms like X, the announcement has provoked waves of nostalgia. Many lament that younger generations will never know MTV’s formative power.

One fan wrote: “When I was a kid, I never thought I’d see the day MTV is gone .. RIP”

While the music channels are shutting down, MTV as a brand will live on through digital platforms, streaming, events, and perhaps new formats. Still, for many, the closing of those five music channels marks the end of a television era that once defined how the world experienced music together.

After 10 weeks of 29 housemates supplying viewers with unlimited drama, fun, controversies, emotions, evictions, and one disqualification, Imisi has been declared the winner of the 10th season of the Big Brother Naija reality show. Considered one of the strongest contenders for the Big Brother Naija 10/10 edition, Imisi’s win is a testament to her popularity among viewers who were endeared to her relatable personality.

As the winner of the 10th season of Big Brother Naija, Imisi will be going home with a whopping ₦150 million, among other prizes she won during her 10 weeks in the house. Opeyemi Ayanwale Imisioluwa, the 23-year-old fashion designer and actress from Oyo state, made a name for herself on the show as a housemate who thrives on challenges, seeks excitement, and embraces every opportunity to show her depth.

Imisi stole the hearts of millions with her unfiltered charm, radiant energy, and that unmistakable “real girl” appeal that glued fans to their screens.

Dubbed the Queen of Vibes, Imisi defied the odds in a season packed with drama, betrayals, and fierce rivalries. While others plotted and schemed, she stayed true to herself, and it paid off BIG time.

Her loyal army of supporters, proudly known as the Imistars, went all out, flooding the internet with love and votes.

Even when critics mocked her “Sapa” strategy and street-smart antics, Imisi turned the tables with laughter, light, and pure charisma. She proved that simplicity is indeed the ultimate sophistication.

Now ₦150 million richer, the People’s Champ is ready to take her good vibes global, with big plans in comedy, brand endorsements, and content creation.

Imisi becomes the fourth woman to win the popular reality show. Fans will be expecting her to go on to pursue her dreams of being a famous fashion designer and screen star.

Nigerian music star, Paul Okoye, popularly known as Rudeboy of P-Square, has threatened legal action against a social media user who accused him of misconduct involving a domestic staff.

The controversy began after photos from the 25th birthday celebration of Rudeboy’s wife, Ivy Ifeoma, made the rounds on X (formerly Twitter).

An X user, @Zoyabloms, who identified as ‘Evil Feminist,’ mocked the couple’s age difference, while another user, @darkskinnedtemi, also identifying as a feminist, escalated the conversation with damaging claims.

The X user suggested cheating allegations on Rudeboy with his housemaid.

One account, identified as @chubbiedivah, alleged that the singer coerced their household help, suggesting she was underage at the time, further claiming he expelled his then-wife and sister-in-law after being confronted.

The post quickly caught the attention of Rudeboy’s fans, who drew his attention to it.

In a swift reaction, the “Reason With Me” hitmaker vowed to track down the user and hold them accountable.

He wrote, “I hardly reply, but you see this one @chubbiedivah, if you like go private or leave X, I will find you, I will use every necessary means, power, resources and money.

“You will face the law, I will use you to set an example, a scapegoat. Your only way out is to leave the surface of this earth and relocate to space. To everyone that brought my attention to her tweet, thank you.”

Following his response, the user in question deactivated both her X and Instagram accounts, seemingly in an attempt to avoid further fallout.