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Transforming Nigerian Football Fan Culture To Economic Growth

Nigerian Football Fan Culture

Nigerians love their football, it’s that simple, and this Nigerian Football Fan Culture knows no national boundaries. When you look into the typical Nigerian urban space you will find its dotted with what’s popularly referred to as viewing centers, and the number of these football houses keeps increasing.

In the last couple of years, betting companies have come flooding into the country, tapping into the boisterous fan culture in a nation with a predominantly youth population. The betting companies just seem to have woken up to the huge potential market they’d overlooked for years.  

The reoccurring question remains, What is it about the foreign leagues and football in general that gets this nation so engaged? The answer is pretty much simple – Value. Beyond it been just a football match, the foreign leagues, most especially the English League has become an enthralling, unending soap-opera. A saga of some sort. The packaging is exquisite, the delivery – classy; and most importantly it’s been built into a mega business that has got investors from all over the world scrambling for a piece of the pie. But as with other good things, it didn’t just happen, it took time, visionary planning, and most importantly money.

Nigerian Football Fan Culture

Super Eagles and Everton Winger Alex Iwobi image source

Also Read: The Most Secure Places to Live in Lagos Nigeria

The Nigerian Premier League should be doing better, there is no doubt about that, the sheer size of our population and the passion for the game here means the business value is immense. The potential is huge, but as with many other sectors of our national life, we have managed to shoot ourselves in the foot (quite literally).

Any student of the game will allude to the fact that the government is poor at running football, and it is also proven that she is equally as incompetent at running businesses. Football is big business, and if the Nigerian Football League will fulfill its potential then government funding isn’t the way forward.

Over 90% of clubs in the top tier of the Nigerian league is owned and funded by state governments, this model is simply not sustainable. In these times of austerity, dwindling state revenues as a result of falling oil prices, it is imperative that government gets its priorities right, funding state-owned clubs simply isn’t.

The most logical way to go is to commence a process that is geared towards getting these clubs out of government hands. Passionate corporate investors and individuals should be encouraged to buy these clubs, the resultant effect will be 20 businesses competing against each other as opposed to the current model of 20 pet projects of a Governor in power. This might also require privatizing the home stadia alongside these clubs. This might be a tricky subject and politically sensitive nerve to touch, but in all honesty, Nigeria is littered with many stadia erected at huge costs with little or no maintenance and also adding very little to the economy.

It best serves everyone to privatize these stadia and insert a clause/condition that these facilities will be made available in any sporting event of national magnitude, (nations cup, world cup qualifiers)

Every Nigerian government in the last 40 years has made diversifying the economy their favorite campaign punchline, why none has considered prioritizing football in that quest is telling. The number of jobs and opportunities available across the football value chain is staggering. Advertising and media, talent management, football merchandise, tourism, football data mining, and analytics. The list is endless.

It’s no secret that Aliko Dangote nurses ambitions for a takeover of English Premier League club Arsenal, aside from his obvious support for the club it is certain he sees it also as an investment, an opportunity to broaden his investment portfolio. It’s no surprise investors like him gravitate towards the EPL.  Liverpool was handed £150 million ($182m) in prize money for winning the Premier League, how many Nigerian companies make that in a year?

That one of our own, Africa’s wealthiest investor seeks to tap into the riches of football on other shores should create a drive for excellence in the NFF, to build a league that’s attractive and lucrative enough to drive economic growth.

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NCC orders Telco’s To compensate subscribers for poor network service

The Nigerian Communications Commission (NCC) has instructed Mobile Network Operators (MNOs) to make things right for customers when the network quality in certain areas doesn’t meet the expected standards.

This directive was shared in a statement released on Sunday by Nnenna Ukoha, who leads the Public Affairs Department. The statement emphasized the Commission’s firm view that customers shouldn’t have to bear the entire brunt of service problems if operators aren’t meeting the required service delivery benchmarks.

Part of the statement said “Under this directive, erring operators will compensate affected users directly for breaches of Quality of Service (QoS) Key Performance Indicators (KPIs).
Mobile Network Operators (MNOs) shall be required to pay these compensations for instances of poor quality of service recorded within specified time frames.

The compensation will be provided in the form of airtime credits, calculated based on subscribers’ average spending patterns and their presence within Local Government Areas where service failures occur.”

Ukoha explained that this directive stems from the Commission’s overall approach to regulation, which prioritizes the consumer right at the heart of Nigeria’s telecommunications landscape. They emphasized that today’s telecommunications services are fundamental to economic activity, social connections, and gaining access to digital possibilities.

“When service quality is poor, the consequences affect productivity, commercial activities, and even public confidence in our communications system.

While regulatory fines have traditionally served as a deterrent against poor service delivery, the Commission is adopting a more consumer-focused approach that strengthens accountability within the industry,” the statement said.

The Commission has designed this measure to complement existing and ongoing efforts to strengthen service quality monitoring and enforce performance standards.

“Further to this directive by the Commission to MNOs on compensation to consumers, the Commission is also mandating Tower Companies that own the critical infrastructure for Quality of Service delivery, such as masts, to invest in infrastructure with measurable outcomes using sums that it has fined these companies, in addition to other financial fines the Commission will deem appropriate.

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Business

Top 5 Jobs That Will Survive The AI Boom

As artificial intelligence moves from a speculative tool to a core component of global infrastructure in 2026, the labor market is evolving rapidly. While routine cognitive tasks such as entry-level coding, basic data entry, and script-based customer service are being rapidly automated, roles that require high-stakes accountability and complex physical intervention remain resilient.

Here are the top five jobs uniquely positioned to survive, and even thrive, in the age of AI.

  1. Skilled Trade Specialists (Electricians & Plumbers)
    Robotics has made significant strides, but the “unstructured environment” problem remains a major hurdle. An electrician or plumber must navigate unique physical spaces, troubleshoot idiosyncratic legacy systems, and apply manual dexterity that a machine cannot cost-effectively replicate. These roles require real-time problem-solving in unpredictable, high-stakes settings.
  2. Healthcare Providers (Nurses & Specialized Therapists)
    While AI is revolutionizing diagnostics and imaging, it cannot replace the “human-in-the-loop” necessity of patient care. Nursing and physical therapy require a blend of acute physical movement, empathy, and ethical judgment. The aging global population ensures that the demand for high-touch, compassionate care will continue to outpace the capabilities of any digital interface.
  3. High-Stakes Decision Makers (CEOs & Pilots)
    The “AI-Resistant Careers Index” of 2026 highlights a crucial factor: accountability. In roles like airline pilots or chief executives, the cost of failure is catastrophic. Societies and stakeholders are currently unwilling to delegate ultimate responsibility to an algorithm. These jobs require decision-making under extreme pressure where human intuition and moral liability are mandatory.
  4. Mental Health Professionals
    AI chatbots can offer basic cognitive behavioral exercises, but they lack true empathy and the ability to navigate the nuances of human trauma and complex social dynamics. Psychologists and social workers provide a level of relationship-building and cultural competence that remains a “black box” for generative models, which only simulate understanding based on historical data.
  5. AI Ethics & Governance Analysts
    As AI becomes more integrated into daily life, the need for humans to “police” the machines is skyrocketing. These professionals audit AI systems for bias, ensure regulatory compliance, and handle the philosophical questions of how technology should be applied. They represent the bridge between technical capability and human values.

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Business

Fidelity Bank appoints new board chairperson

Fidelity Bank Plc has appointed Amaka Onwughalu as its new board chairperson following the completion of the tenure of its former chairperson, Mustafa Chike-Obi.

In a Friday disclosure to the NGX, signed by the company secretary, Ezinwa Unuigboje, the bank said Mr Chike-Obi, a non-executive director and chair of the board, stepped down from the board on 31 December 2025 after completing his tenure, in line with the bank’s policy.

The bank said that under Mr Chike-Obi’s leadership, Fidelity Bank recorded significant growth across key financial indices, with the board successfully executing the bank’s strategy and achieving major milestones aligned with its long-term vision.

It added that the board and management expressed appreciation to Mr Chike-Obi for his contributions to the growth and development of the bank during his time on the board.

As part of its board succession planning policy and to ensure a smooth transition, the board approved the appointment of Mrs Onwughalu, an existing non-executive director, as chairperson of the board with effect from 1 January.

The bank said the Central Bank of Nigeria (CBN) has been formally notified of the appointment.

Mrs Onwughalu joined the board of Fidelity Bank on 17 December 2020. Before she was appointed chairman, she served as chairperson of the board credit committee and the board committee on bank capitalisation.

She is also a member of the board finance and general-purpose committee, the board remuneration, nomination and governance committee, and the board risk management committee, which she previously chaired.

The board said it was confident that Mrs Onwughalu would lead the board in the continued successful execution of the bank’s strategy, adding that the succession arrangement reflects Fidelity Bank’s strong corporate governance standards.

Mrs Onwughalu has over 30 years of banking experience, including more than 10 years in executive management across several financial institutions.

Her experience spans commercial banking, retail banking, treasury management, banking operations, and corporate banking.

She previously served as group managing director of the legacy Mainstreet Bank Limited, where she led the seamless integration of the bank with Skye Bank Plc.

She later served as deputy managing director at Skye Bank Plc until her retirement in July 2016.

She is currently the chief executive officer of Blueshield Financial Services Limited.

Mrs Onwughalu holds a bachelor’s degree in economics from the University of Buckingham, a master’s degree in corporate governance from Leeds Metropolitan University in the United Kingdom, and an MBA from the University of Port Harcourt.

She has attended leadership, executive and business development programmes at several global institutions, including INSEAD in France, IMD Business School in Switzerland, Judge Business School at the University of Cambridge, Columbia Business School in the United States, Stanford Graduate School of Business, Harvard Kennedy School, and the Institute of Directors in Nigeria.

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