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Social media Use Influences My Decision To sign an artist

In a recent interview on the Afrobeats Podcast, Mavin Records in-house disc jockey, DJ Big N, shared that Don Jazzy’s decision to sign Ayra Starr was influenced by the activity on her social media page.

According to him, before the Mavin Records boss signs anyone, he goes to their social media page, and if he doesn’t see sufficient posts about their craft, he will refuse to consider such an artist.

“Jazzy would go to your Instagram and scroll, if you don’t have about 10 – 15 posts there, he will not be moved because your work ethic is poor,” he shared.

DJ Big N’s words further capture Don Jazzy’s approach to identifying talents he wants to work with.

The legendary music producer, musician, and label boss has previously shared in various interviews that he prides himself on his work ethic as much as his talent when deciding on talent.

According to Jazzy, talent can be developed, but a work ethic is way harder to build in an artist who lacks it.

For Don Jazzy and many A&Rs and labels, the willingness of an artist to share their craft through years of development on social media is a way to identify potential talent.

More than ever before, social media has become a primary platform for emerging artists to get visibility and build an audience.

Don Jazzy’s policy of prioritizing work ethics has yielded positive results for his Mavin Records, which is home to some of Nigeria’s finest talents, including the Grammy-nominated superstars Rema and Ayra Starr.

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Entertainment

Odumodublvck drops 23-track Industry Machine album

Nigerian rapper Odumodublvck has officially dropped his highly anticipated 23-track album, Industry Machine, featuring powerhouse collaborations with Wizkid, Davido, Skepta, Seun Kuti, and several others. Produced by Telz and P.Priime, the project seamlessly fuses hip-hop and Afrobeats, underscoring Odumodublvck’s versatility and bold sonic direction. Within hours of its release, the album soared to No. 1 on Apple Music Nigeria’s Top Albums chart, signaling both widespread acclaim and the rapper’s growing dominance in the music industry.

Among the standout tracks, “Big Time” featuring Wizkid debuted at No. 9 on Apple Music’s Top Songs chart, earning praise for its infectious rhythm, Wizkid’s captivating verse, and Odumodublvck’s sharp lyricism. Fans and critics alike have hailed Industry Machine as a defining moment in Nigerian music, celebrating its high production value and collaborative depth. Speaking on the project, Odumodublvck described it as “a celebration of creativity, hustle, and the evolution of the industry,” cementing his reputation as one of the country’s most innovative and influential rap voices.

For a while now, followers of Nigerian music have been keenly aware of the concept of the ‘INDUSTRY MACHINE.’ The swaggering phrase has been an integral part of the digital vocabulary of Nigerian rapper and singer, ODUMODUBLVCK, hinting at the highly anticipated follow-up to his 2023 mixtape, ‘EZIOKWU’, which spawned several hit tracks and established his reputation as one of Nigeria’s finest Hip-Hop acts.

In the two years since ‘EZIOKWU,’ ODUMODUBLVCK has only grown more unstoppable, racing to the top of charts in Nigeria on multiple occasions while showcasing the full breadth of his amorphous Okporoko sound on songs like “100 Million” and “NOT ALL THAT” as well as on collabs like “JUJU,” “Funds,” and “Flako.”

Seven months after the surprise drop of ‘THE MACHINE IS COMING,’ ODUMODUBLVCK has finally released ‘INDUSTRY MACHINE,’ bringing a thrilling conclusion to months of anticipation with a blockbuster 23-track release that runs through the full gamut of the Abuja rapper’s fascination and beliefs across a variety of soundscapes.

Throughout ‘INDUSTRY MACHINE,’ ODUMODUBLCK glides between euphoric party starters (“BANZA BOY, “VINICIUS,” and “GROOVING”) and gritty Rap joints (“UNAWARE,” “IF YOU LIKE GYM,” and “LAYI WASABI.”). At different turns, he reveals a new layer to his work without losing touch with the uniquely Abuja perspective that broke him through.

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Celebs

Imisi crowned WINNER of Big Brother Naija Season 10! Bags ₦150 Million

After 10 weeks of 29 housemates supplying viewers with unlimited drama, fun, controversies, emotions, evictions, and one disqualification, Imisi has been declared the winner of the 10th season of the Big Brother Naija reality show. Considered one of the strongest contenders for the Big Brother Naija 10/10 edition, Imisi’s win is a testament to her popularity among viewers who were endeared to her relatable personality.

As the winner of the 10th season of Big Brother Naija, Imisi will be going home with a whopping ₦150 million, among other prizes she won during her 10 weeks in the house. Opeyemi Ayanwale Imisioluwa, the 23-year-old fashion designer and actress from Oyo state, made a name for herself on the show as a housemate who thrives on challenges, seeks excitement, and embraces every opportunity to show her depth.

Imisi stole the hearts of millions with her unfiltered charm, radiant energy, and that unmistakable “real girl” appeal that glued fans to their screens.

Dubbed the Queen of Vibes, Imisi defied the odds in a season packed with drama, betrayals, and fierce rivalries. While others plotted and schemed, she stayed true to herself, and it paid off BIG time.

Her loyal army of supporters, proudly known as the Imistars, went all out, flooding the internet with love and votes.

Even when critics mocked her “Sapa” strategy and street-smart antics, Imisi turned the tables with laughter, light, and pure charisma. She proved that simplicity is indeed the ultimate sophistication.

Now ₦150 million richer, the People’s Champ is ready to take her good vibes global, with big plans in comedy, brand endorsements, and content creation.

Imisi becomes the fourth woman to win the popular reality show. Fans will be expecting her to go on to pursue her dreams of being a famous fashion designer and screen star.

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Entertainment

Tiwa Savage opens up on finding a partner – ‘I am scared of falling in love,’

Tiwa Savage

After being scarred by her previous relationships, singer Tiwa Savage has admitted that the idea of falling in love now scares her.

Savage, who appeared on Hot 97FM, stressed that her relationship experiences have her at a point where she would potentially project her insecurities onto the next man who walks into her life.

“I’m scared of love, I’m so scared that I feel like if someone comes along with the right intentions, I’m so scared that I won’t be able to recognise it. I might project onto him, like if he doesn’t call me back in ten minutes, I assume the worst.”

She continued, “I’m praying that the right one doesn’t come and I don’t recognise it. I really am scared 100 percent. I just play around with it, but deep down I want love.”

Back in July 2025, she had joked about wanting a man who looked like British Nigerian rapper Skepta, and now she has added that she also wants someone kind and rich.

In a recent interview on the Joe Budden Podcast, she spoke about a relationship with a famous person who insisted that their romance stay private.

“He told me he didn’t want us to go public,” she said while recounting how her then partner went as far as flirting with women in her presence just to appear single to the public.

Tiwa Savage’s fear of romantic relationships is not unconnected to the messy split with her ex-husband and father of her son, Teebillz.

The singer and Teebillz got married in 2014, but their union only lasted 4 years as the couple parted ways in 2018 over claims of disharmony and infidelity.

Since her marriage ended, Tiwa Savage has been very private about her romantic relationships, while only leaving hints in her music and, more recently, in interviews.

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