Nigerian rapper Odumodublvck has officially dropped his highly anticipated 23-track album, Industry Machine, featuring powerhouse collaborations with Wizkid, Davido, Skepta, Seun Kuti, and several others. Produced by Telz and P.Priime, the project seamlessly fuses hip-hop and Afrobeats, underscoring Odumodublvck’s versatility and bold sonic direction. Within hours of its release, the album soared to No. 1 on Apple Music Nigeria’s Top Albums chart, signaling both widespread acclaim and the rapper’s growing dominance in the music industry.
Among the standout tracks, “Big Time” featuring Wizkid debuted at No. 9 on Apple Music’s Top Songs chart, earning praise for its infectious rhythm, Wizkid’s captivating verse, and Odumodublvck’s sharp lyricism. Fans and critics alike have hailed Industry Machine as a defining moment in Nigerian music, celebrating its high production value and collaborative depth. Speaking on the project, Odumodublvck described it as “a celebration of creativity, hustle, and the evolution of the industry,” cementing his reputation as one of the country’s most innovative and influential rap voices.
For a while now, followers of Nigerian music have been keenly aware of the concept of the ‘INDUSTRY MACHINE.’ The swaggering phrase has been an integral part of the digital vocabulary of Nigerian rapper and singer, ODUMODUBLVCK, hinting at the highly anticipated follow-up to his 2023 mixtape, ‘EZIOKWU’, which spawned several hit tracks and established his reputation as one of Nigeria’s finest Hip-Hop acts.
In the two years since ‘EZIOKWU,’ ODUMODUBLVCK has only grown more unstoppable, racing to the top of charts in Nigeria on multiple occasions while showcasing the full breadth of his amorphous Okporoko sound on songs like “100 Million” and “NOT ALL THAT” as well as on collabs like “JUJU,” “Funds,” and “Flako.”
Seven months after the surprise drop of ‘THE MACHINE IS COMING,’ ODUMODUBLVCK has finally released ‘INDUSTRY MACHINE,’ bringing a thrilling conclusion to months of anticipation with a blockbuster 23-track release that runs through the full gamut of the Abuja rapper’s fascination and beliefs across a variety of soundscapes.
Throughout ‘INDUSTRY MACHINE,’ ODUMODUBLCK glides between euphoric party starters (“BANZA BOY, “VINICIUS,” and “GROOVING”) and gritty Rap joints (“UNAWARE,” “IF YOU LIKE GYM,” and “LAYI WASABI.”). At different turns, he reveals a new layer to his work without losing touch with the uniquely Abuja perspective that broke him through.
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