For decades, MTV was more than a broadcaster; it was a cultural beacon. It shaped how generations discovered music, trends, fashion, and youth identity.

Iconic moments from MTV Unplugged to debuting breakthrough videos became part of music history.

However, the company has taken a new direction by axing five of its major music channels.
MTV’s music channels have reportedly seen dwindling viewership in recent years – a declining trend that advertising revenue and budgets simply cannot ignore.

Paramount Global is reportedly seeking cost cuts of up to US$500 million across its portfolio. The merger with Skydance Media also exerts financial pressure to consolidate legacy operations.

A source told The UK Sun: “It’s a dark day for the music industry.

“MTV was once an industry powerhouse, but now it is a total shell of its former self.”

The decision reflects a broader truth: audiences no longer wait for music videos on TV

Streaming platforms, social media short clips, and on-demand video services now dominate how we consume music.

On social media platforms like X, the announcement has provoked waves of nostalgia. Many lament that younger generations will never know MTV’s formative power.

One fan wrote: “When I was a kid, I never thought I’d see the day MTV is gone .. RIP”

While the music channels are shutting down, MTV as a brand will live on through digital platforms, streaming, events, and perhaps new formats. Still, for many, the closing of those five music channels marks the end of a television era that once defined how the world experienced music together.

Nigerian rapper Odumodublvck has officially dropped his highly anticipated 23-track album, Industry Machine, featuring powerhouse collaborations with Wizkid, Davido, Skepta, Seun Kuti, and several others. Produced by Telz and P.Priime, the project seamlessly fuses hip-hop and Afrobeats, underscoring Odumodublvck’s versatility and bold sonic direction. Within hours of its release, the album soared to No. 1 on Apple Music Nigeria’s Top Albums chart, signaling both widespread acclaim and the rapper’s growing dominance in the music industry.

Among the standout tracks, “Big Time” featuring Wizkid debuted at No. 9 on Apple Music’s Top Songs chart, earning praise for its infectious rhythm, Wizkid’s captivating verse, and Odumodublvck’s sharp lyricism. Fans and critics alike have hailed Industry Machine as a defining moment in Nigerian music, celebrating its high production value and collaborative depth. Speaking on the project, Odumodublvck described it as “a celebration of creativity, hustle, and the evolution of the industry,” cementing his reputation as one of the country’s most innovative and influential rap voices.

For a while now, followers of Nigerian music have been keenly aware of the concept of the ‘INDUSTRY MACHINE.’ The swaggering phrase has been an integral part of the digital vocabulary of Nigerian rapper and singer, ODUMODUBLVCK, hinting at the highly anticipated follow-up to his 2023 mixtape, ‘EZIOKWU’, which spawned several hit tracks and established his reputation as one of Nigeria’s finest Hip-Hop acts.

In the two years since ‘EZIOKWU,’ ODUMODUBLVCK has only grown more unstoppable, racing to the top of charts in Nigeria on multiple occasions while showcasing the full breadth of his amorphous Okporoko sound on songs like “100 Million” and “NOT ALL THAT” as well as on collabs like “JUJU,” “Funds,” and “Flako.”

Seven months after the surprise drop of ‘THE MACHINE IS COMING,’ ODUMODUBLVCK has finally released ‘INDUSTRY MACHINE,’ bringing a thrilling conclusion to months of anticipation with a blockbuster 23-track release that runs through the full gamut of the Abuja rapper’s fascination and beliefs across a variety of soundscapes.

Throughout ‘INDUSTRY MACHINE,’ ODUMODUBLCK glides between euphoric party starters (“BANZA BOY, “VINICIUS,” and “GROOVING”) and gritty Rap joints (“UNAWARE,” “IF YOU LIKE GYM,” and “LAYI WASABI.”). At different turns, he reveals a new layer to his work without losing touch with the uniquely Abuja perspective that broke him through.

After 10 weeks of 29 housemates supplying viewers with unlimited drama, fun, controversies, emotions, evictions, and one disqualification, Imisi has been declared the winner of the 10th season of the Big Brother Naija reality show. Considered one of the strongest contenders for the Big Brother Naija 10/10 edition, Imisi’s win is a testament to her popularity among viewers who were endeared to her relatable personality.

As the winner of the 10th season of Big Brother Naija, Imisi will be going home with a whopping ₦150 million, among other prizes she won during her 10 weeks in the house. Opeyemi Ayanwale Imisioluwa, the 23-year-old fashion designer and actress from Oyo state, made a name for herself on the show as a housemate who thrives on challenges, seeks excitement, and embraces every opportunity to show her depth.

Imisi stole the hearts of millions with her unfiltered charm, radiant energy, and that unmistakable “real girl” appeal that glued fans to their screens.

Dubbed the Queen of Vibes, Imisi defied the odds in a season packed with drama, betrayals, and fierce rivalries. While others plotted and schemed, she stayed true to herself, and it paid off BIG time.

Her loyal army of supporters, proudly known as the Imistars, went all out, flooding the internet with love and votes.

Even when critics mocked her “Sapa” strategy and street-smart antics, Imisi turned the tables with laughter, light, and pure charisma. She proved that simplicity is indeed the ultimate sophistication.

Now ₦150 million richer, the People’s Champ is ready to take her good vibes global, with big plans in comedy, brand endorsements, and content creation.

Imisi becomes the fourth woman to win the popular reality show. Fans will be expecting her to go on to pursue her dreams of being a famous fashion designer and screen star.